Pet Services
Paws & Feet
A dog walking and dog running business with a pedometer that tracks steps and miles per dog and per walker.
Built on Leisure
What was added
- Dog-running tier (not walks only)
- Paws & Feet brand identity
- Puppy Pedometer app
Sold for £3,795
The price includes the app listed below.
At a glance
- Type
- Ready-made business
- Business type
- Local service
- How it runs
- Solo
- Premises
- Not required
- Staff
- Optional
- Revenue
- Recurring
- Typical customer
- Local dog owners who want a reliable weekday walk, or a faster run for higher-energy dogs
- What you'll need to start
- £400–£1,200
- How easy it is to launch
- Easy
- Room to grow
- Medium
- Location
- Local
What the business does
The operator onboards dogs and owners, groups walks by neighbourhood, and sells weekly walk or run slots. Runs are a separate product for dogs that need pace. Communication after each outing keeps trust high enough for routes to fill.
How it makes money
- Owner enquiry
- Meet and assess
- Walk or run slot booked
- Outing delivered
- Update sent
- Repeat weekly billing
primary
Recurring weekday walks
Sold as weekly slots on established neighbourhood routes.
secondary
Dog running
A faster, higher-energy outing sold as its own weekly slot, not a longer walk.
additional
Ad-hoc cover
Holiday and extra walks or runs for existing clients.
The numbers
These are our estimates to help you plan. They aren't a promise of what you'll earn.
Year 3 income, base case (estimate)
£82,135
Typical sale (estimate)
£22
Gross margin (estimate)
72%
Break-even point (estimate)
20 weekly walk or run slots
How much work it can handle
Two packed neighbourhood walk routes plus dedicated run slots per weekday
Chance of repeat income
High
Forecast at a glance
Capacity is the constraint. The preview assumes route density in a walkable neighbourhood, with a share of slots sold as runs at a higher ticket.
Year 3 income (estimate), base case: £82,135
Light blue shows income, grey shows costs and dark blue shows profit. Each point is one month, from month 1 to month 36. Year 3 income adds up months 25 to 36. The labels at month 36 are that month's income, costs and profit. The £ amounts are estimates to help you plan. They aren't a promise of what you'll earn. Where an estimate would be below zero, we show £0.
Income by year (estimate), base case
- £25,467
Year 1
- £45,735
Year 2
- £82,135
Year 3
What you get
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ Customer system
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ Step-by-step guides
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social media post designs
- ✓ Core Website SEO Structure
- ✓ Review Process
Optional extras
Base: Paws & Feet £3,795
- Marketing Pro +£750
Expanded marketing strategy and launch plan.
- Company Setup +£350
Company formation support and launch administration.
- Ongoing Support +£95/month
Ongoing technical and operational support.
- Apps See the apps
Add specialist Factory software for the business. Explore the full app catalogue first.
- Customisation
Additional work beyond the standard Factory specification.
Apps included
Puppy Pedometer
Designed around Paws & Feet. Track steps and miles walked or run, per dog and per walker, so owners and the team can see what actually happened on the outing.
Customer Records
Give customers a single place for bookings, documents, invoices and messages.
How it works
1
Chat
Tell us what you have in mind. We'll talk through what fits, what it costs and what's included before you commit to anything.
2
Agree
We send you a written order. You pay half to get started.
3
Shape your idea
Together we decide who your customers are, what you'll sell and how you'll price it. We agree that before any design work starts.
4
Build
We create your brand, plan, website and systems, and check each stage with you as we go.
5
Hand over
When everything's ready, you pay the other half and we give you all your files, logins and access.
This one was built on Leisure. You can start from that Base and make your own version.