Base
Personal Social Care
Care and support in people's homes and communities.
Start from this Base, then make it yours with your own name, brand and any extras you want.
Price £7,995
At a glance
- Type
- Base
- Business type
- Personal social care foundation
- How it runs
- Small Team
- Premises
- Not required
- Staff
- Required
- Revenue
- Recurring
- Typical customer
- Operators building a named home-care service on a proven operating skeleton
- What you'll need to start
- £8,000–£25,000
- How easy it is to launch
- Complex
- Room to grow
- High
- Location
- Local
What the business does
Structures care packages, visit planning, carer onboarding and family updates. Brand and territory are added when you customise.
How it makes money
- Enquiry or referral
- Assessment
- Care plan agreed
- Visits delivered
- Family updates
- Invoice / funded payment
primary
Recurring care packages
Weekly visit income.
secondary
One-off support visits
Ad-hoc cover and respite.
The numbers
These are our estimates to help you plan. They aren't a promise of what you'll earn.
Year 3 income, base case (estimate)
£866,868
Typical sale (estimate)
£420
Gross margin (estimate)
28%
Break-even point (estimate)
Month 8–14 depending on recruitment
How much work it can handle
Rostered carer hours per week
Chance of repeat income
High
Forecast at a glance
Illustrative monthly trading for a small home-care service, building towards a few hundred visits a week by year 3. Customise pricing, capacity and local demand before relying on the numbers.
Year 3 income (estimate), base case: £866,868
Light blue shows income, grey shows costs and dark blue shows profit. Each point is one month, from month 1 to month 36. Year 3 income adds up months 25 to 36. The labels at month 36 are that month's income, costs and profit. The £ amounts are estimates to help you plan. They aren't a promise of what you'll earn. Where an estimate would be below zero, we show £0.
Income by year (estimate), base case
- £379,652
Year 1
- £573,680
Year 2
- £866,868
Year 3
What you get
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ Customer system
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ Step-by-step guides
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social media post designs
- ✓ Core Website SEO Structure
- ✓ Review Process
Optional extras
Base: Personal Social Care £7,995
- Marketing Pro +£750
Expanded marketing strategy and launch plan.
- Company Setup +£350
Company formation support and launch administration.
- Ongoing Support +£95/month
Ongoing technical and operational support.
- Apps See the apps
Add specialist Factory software for the business. Explore the full app catalogue first.
- Customisation
Additional work beyond the standard Factory specification.
How it works
1
Chat
Tell us what you have in mind. We'll talk through what fits, what it costs and what's included before you commit to anything.
2
Agree
We send you a written order. You pay half to get started.
3
Shape your idea
Together we decide who your customers are, what you'll sell and how you'll price it. We agree that before any design work starts.
4
Build
We create your brand, plan, website and systems, and check each stage with you as we go.
5
Hand over
When everything's ready, you pay the other half and we give you all your files, logins and access.
You're starting from a solid Base and making it your own.