Lifestyle
Crafty Cats
A plastic-free online craft shop built on responsibly sourced materials, with an app that turns a photo of leftover bits and bobs into a project idea.
Built on Online Retail
What was added
- Plastic-free craft niche and supplier rules
- Crafty Cats brand identity
- Bits & Bobs app
Price £4,995
The price includes the app listed below.
At a glance
- Type
- Ready-made business
- Business type
- Online craft retail
- How it runs
- Solo
- Premises
- Optional
- Staff
- Optional
- Revenue
- Transactional
- Typical customer
- Crafters who will pay for decent materials and packing that does not arrive in a cloud of polybags
- What you'll need to start
- £1,800–£6,500
- How easy it is to launch
- Moderate
- Room to grow
- Medium
- Location
- Online
What the business does
The operator buys a short, specified range, packs without plastic, and sells online. Repeat custom comes from kits, replenishment and the Bits & Bobs app: a customer photographs leftover yarn, paper or findings and gets a project that uses them. Growth is a tighter catalogue and a list of makers who come back, not every craft niche at once.
How it makes money
- Range and supplier order
- Site listing
- Customer order or photo idea
- Pick, pack, post
- Repeat kit or replenishment
primary
Materials and kits
A defined range sold direct, packed without plastic.
secondary
Replenishment
Repeat orders once a maker is in a project.
additional
Notions prompted by Bits & Bobs
A missing button or thread suggested only when the photo actually needs it.
The numbers
These are our estimates to help you plan. They aren't a promise of what you'll earn.
Year 3 income, base case (estimate)
£133,470
Typical sale (estimate)
£32
Gross margin (estimate)
48%
Break-even point (estimate)
90 orders a month after stock and postage
How much work it can handle
Owner-packed from a spare room until volume needs a packing bench
Chance of repeat income
Medium
Forecast at a glance
Craft retail is stock-tied. The preview assumes a short SKU list and paid postage, not marketplace GMV or unlimited range. Responsible sourcing can cost more than commodity packs; the margin assumes that choice is priced in.
Year 3 income (estimate), base case: £133,470
Light blue shows income, grey shows costs and dark blue shows profit. Each point is one month, from month 1 to month 36. Year 3 income adds up months 25 to 36. The labels at month 36 are that month's income, costs and profit. The £ amounts are estimates to help you plan. They aren't a promise of what you'll earn. Where an estimate would be below zero, we show £0.
Income by year (estimate), base case
- £41,383
Year 1
- £74,321
Year 2
- £133,470
Year 3
What you get
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ Customer system
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ Step-by-step guides
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social media post designs
- ✓ Core Website SEO Structure
- ✓ Review Process
Optional extras
Base: Crafty Cats £4,995
- Marketing Pro +£750
Expanded marketing strategy and launch plan.
- Company Setup +£350
Company formation support and launch administration.
- Ongoing Support +£95/month
Ongoing technical and operational support.
- Apps See the apps
Add specialist Factory software for the business. Explore the full app catalogue first.
- Customisation
Additional work beyond the standard Factory specification.
Apps included
Bits & Bobs
Designed around Crafty Cats. Photograph leftover craft materials and get project ideas that use what is already on the table.
How it works
1
Chat
Tell us what you have in mind. We'll talk through what fits, what it costs and what's included before you commit to anything.
2
Agree
We send you a written order. You pay half to get started.
3
Shape your idea
Together we decide who your customers are, what you'll sell and how you'll price it. We agree that before any design work starts.
4
Build
We create your brand, plan, website and systems, and check each stage with you as we go.
5
Hand over
When everything's ready, you pay the other half and we give you all your files, logins and access.
This one was built on Online Retail. You can start from that Base and make your own version.