Lifestyle
Crafty Cats
A plastic-free online craft shop built on responsibly sourced materials, with an app that turns a photo of leftover bits and bobs into a project idea.
Built on Online Retail Base, added Plastic-free craft niche and supplier rules, Crafty Cats brand identity, Bits & Bobs app, created Crafty Cats.
Factory Price £4,995
Price includes the Factory app listed below.
Specification
- Listing
- Built business
- Business type
- Online craft retail
- Operation
- Solo
- Premises
- Optional
- Staff
- Optional
- Revenue
- Transactional
- Typical customer
- Crafters who will pay for decent materials and packing that does not arrive in a cloud of polybags
- Startup requirement
- £1,800–£6,500
- Launch complexity
- Medium
- Scalability
- Medium
- Location
- Online
What the business does
The operator buys a short, specified range, packs without plastic, and sells online. Repeat custom comes from kits, replenishment and the Bits & Bobs app: a customer photographs leftover yarn, paper or findings and gets a project that uses them. Growth is a tighter catalogue and a list of makers who come back, not every craft niche at once.
How it makes money
- Range and supplier order
- Site listing
- Customer order or photo idea
- Pick, pack, post
- Repeat kit or replenishment
primary
Materials and kits
A defined range sold direct, packed without plastic.
secondary
Replenishment
Repeat orders once a maker is in a project.
additional
Notions prompted by Bits & Bobs
A missing button or thread suggested only when the photo actually needs it.
Commercial model
Factory modelling assumptions – not guaranteed performance.
Indicative average transaction
£32
Indicative gross margin
48%
Illustrative break-even
90 orders a month after stock and postage
Operating capacity
Owner-packed from a spare room until volume needs a packing bench
Recurring revenue potential
Medium
Forecast preview
Craft retail is stock-tied. The preview assumes a short SKU list and paid postage, not marketplace GMV or unlimited range. Responsible sourcing can cost more than commodity packs; the margin assumes that choice is priced in.
Cyan revenue · steel costs · navy operating profit. Month 1–36.
What you receive
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ CRM
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ SOP Pack
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social Templates
- ✓ Core Website SEO Structure
- ✓ Review Process
See the business
The shop
A short range, packing promise and a path to order — not a craft bazaar.
Available options
Base: Crafty Cats £4,995
- Marketing Pro +£750
- Lead Generation +£495
- Company Setup +£350
- Factory Support +£95/month
- Customisation
Apps included in this sale
Bits & Bobs
Photograph leftover craft materials and get project ideas that use what is already on the table, not a new shopping list.
From Factory to launch
1
Choose a base
2
Customise additions and brand
3
Provide activation details
4
Business Factory configures your build
5
Review and approve
6
Launch
This business was built on Online Retail Base. Start from that base to create your own.