Base business
Online Retail Base
A foundation for selling products online: catalogue, checkout, fulfilment rhythm and brand — ready to bespoke into a named shop.
Select this base, then customise the niche, brand and additions before production.
Factory Price £4,495
Specification
- Listing
- Base
- Business type
- Online retail foundation
- Operation
- Solo
- Premises
- Optional
- Staff
- Optional
- Revenue
- Transactional
- Typical customer
- Founders who want a finished online shop operating system rather than a blank ecommerce install
- Startup requirement
- £2,000–£6,000
- Launch complexity
- Medium
- Scalability
- High
- Location
- Online
Built from this base
Businesses that started here, then added custom pieces and a finished brand.
- Crafty Cats
Built on Online Retail Base, added Plastic-free craft niche and supplier rules, Crafty Cats brand identity, Bits & Bobs app, created Crafty Cats.
- NeverNude
Built on Online Retail Base, added Clothing catalogue and editorial layer, NeverNude brand identity, Affiliate and review paths, created NeverNude.
- Butter Baron
Built on Online Retail Base, added Small-batch butter production model, Wholesale relationships pack, Butter Baron brand identity, Butter Recipe Generator app, created Butter Baron.
What the business does
The base publishes a product range, takes orders, packs and despatches, and keeps customer records in one operating rhythm. Category, brand voice and specialised apps are added during bespoke configuration.
How it makes money
- Customer discovers the range
- Orders online
- Payment clears
- Order is picked and packed
- Dispatch and delivery
- Repeat purchase
primary
Product sales
Margin on catalogue lines.
secondary
Bundles and kits
Higher-ticket packs from the same range.
additional
Seasonal drops
Limited runs that lift average order value.
Commercial model
Factory modelling assumptions – not guaranteed performance.
Indicative average transaction
£38
Indicative gross margin
55%
Illustrative break-even
45–60 orders per month depending on AOV
Operating capacity
One operator can run a focused range before needing packing help
Recurring revenue potential
Low
Forecast preview
Retail previews use conservative order growth and assume the operator already has a defined niche before launch.
Cyan revenue · steel costs · navy operating profit. Month 1–36.
What you receive
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ CRM
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ SOP Pack
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social Templates
- ✓ Core Website SEO Structure
- ✓ Review Process
See the business
Storefront shell
Product grid, product page and checkout path ready for your range.
Available options
Base: Online Retail Base £4,495
- Marketing Pro +£750
- Lead Generation +£495
- Company Setup +£350
- Factory Support +£95/month
- Customisation
From Factory to launch
1
Choose a base
2
Customise additions and brand
3
Provide activation details
4
Business Factory configures your build
5
Review and approve
6
Launch
You are selecting a foundation to customise, not commissioning an undefined project.