Base
Online Retail
Selling products online.
Start from this Base, then make it yours with your own name, brand and any extras you want.
Price £4,495
At a glance
- Type
- Base
- Business type
- Online retail foundation
- How it runs
- Solo
- Premises
- Optional
- Staff
- Optional
- Revenue
- Transactional
- Typical customer
- Founders who want a finished online shop operating system
- What you'll need to start
- £2,000–£6,000
- How easy it is to launch
- Moderate
- Room to grow
- High
- Location
- Online
Built from this Base
Businesses that started from this Base, then got their own brand and extras.
Crafty CatsBuilt on Online Retail
What was added
- Plastic-free craft niche and supplier rules
- Crafty Cats brand identity
- Bits & Bobs app
NeverNudeBuilt on Online Retail
What was added
- Clothing catalogue and editorial layer
- NeverNude brand identity
- Affiliate and review paths
Butter BaronBuilt on Online Retail
What was added
- Small-batch butter production model
- Wholesale relationships pack
- Butter Baron brand identity
- Butter Recipe Generator app
Fruit Salad GangBuilt on Online Retail
What was added
- Made-to-order soft-toy production
- Fruit Salad Gang brand identity
- Fruit Salad Gang Toy Maker app
What the business does
Publishes a product range, takes orders, packs and despatches, and keeps customer records in one rhythm.
How it makes money
- Discover
- Order
- Payment
- Pick and pack
- Dispatch
- Repeat
primary
Product sales
Margin on catalogue lines.
secondary
Shipping contribution
Delivery charged where appropriate.
The numbers
These are our estimates to help you plan. They aren't a promise of what you'll earn.
Year 3 income, base case (estimate)
£164,269
Typical sale (estimate)
£48
Gross margin (estimate)
42%
Break-even point (estimate)
Month 4–7 depending on traffic
How much work it can handle
Orders fulfilled per week
Chance of repeat income
Low
Forecast at a glance
Illustrative monthly trading for this base. Customise pricing, capacity and local demand before relying on the numbers.
Year 3 income (estimate), base case: £164,269
Light blue shows income, grey shows costs and dark blue shows profit. Each point is one month, from month 1 to month 36. Year 3 income adds up months 25 to 36. The labels at month 36 are that month's income, costs and profit. The £ amounts are estimates to help you plan. They aren't a promise of what you'll earn. Where an estimate would be below zero, we show £0.
Income by year (estimate), base case
- £50,934
Year 1
- £91,472
Year 2
- £164,269
Year 3
What you get
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ Customer system
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ Step-by-step guides
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social media post designs
- ✓ Core Website SEO Structure
- ✓ Review Process
Optional extras
Base: Online Retail £4,495
- Marketing Pro +£750
Expanded marketing strategy and launch plan.
- Company Setup +£350
Company formation support and launch administration.
- Ongoing Support +£95/month
Ongoing technical and operational support.
- Apps See the apps
Add specialist Factory software for the business. Explore the full app catalogue first.
- Customisation
Additional work beyond the standard Factory specification.
How it works
1
Chat
Tell us what you have in mind. We'll talk through what fits, what it costs and what's included before you commit to anything.
2
Agree
We send you a written order. You pay half to get started.
3
Shape your idea
Together we decide who your customers are, what you'll sell and how you'll price it. We agree that before any design work starts.
4
Build
We create your brand, plan, website and systems, and check each stage with you as we go.
5
Hand over
When everything's ready, you pay the other half and we give you all your files, logins and access.
You're starting from a solid Base and making it your own.