Food & Retail
Fruit Salad Gang
An online soft-toy studio, fans build a character, book production, and get a made soft toy through a Creator Tool storefront.
Built on Online Retail
What was added
- Made-to-order soft-toy production
- Fruit Salad Gang brand identity
- Fruit Salad Gang Toy Maker app
Price £5,495
The price includes the app listed below.
At a glance
- Type
- Ready-made business
- Business type
- Online soft-toy studio
- How it runs
- Solo
- Premises
- Optional
- Staff
- Optional
- Revenue
- Transactional
- Typical customer
- Kids, parents and fans who want to build a Fruit Salad Gang character and order a made soft toy, not only buy a fixed SKU
- What you'll need to start
- £3,500–£12,000
- How easy it is to launch
- Moderate
- Room to grow
- High
- Location
- Online
What the business does
Fans open the Toy Maker, build a character from the Fruit Salad Gang kit, and book production. The operator confirms the make, produces or commissions the soft toy, and ships. Revenue is made-to-order toys and add-ons; growth comes from character drops and repeat makers, not only catalogue stock.
How it makes money
- Fan builds a character in the app
- Production booked and paid
- Make confirmed
- Soft toy produced
- Packed and shipped
- Review and next character offered
primary
Made soft toys
Custom character toys booked through the Toy Maker.
secondary
Add-ons
Outfits, accessories and gift packaging.
additional
Character drops
Limited cast releases and seasonal kits that drive new builds.
The numbers
These are our estimates to help you plan. They aren't a promise of what you'll earn.
Year 3 income, base case (estimate)
£286,882
Typical sale (estimate)
£48
Gross margin (estimate)
55%
Break-even point (estimate)
70–90 made toys a month after materials, production and shipping
How much work it can handle
Owner-operator with contracted production capacity for peak drops
Chance of repeat income
Medium
Forecast at a glance
Made-to-order soft toys track campaign and drop cycles. The preview assumes steady Toy Maker flow plus periodic character releases, not continuous viral spikes.
Year 3 income (estimate), base case: £286,882
Light blue shows income, grey shows costs and dark blue shows profit. Each point is one month, from month 1 to month 36. Year 3 income adds up months 25 to 36. The labels at month 36 are that month's income, costs and profit. The £ amounts are estimates to help you plan. They aren't a promise of what you'll earn. Where an estimate would be below zero, we show £0.
Income by year (estimate), base case
- £70,854
Year 1
- £142,572
Year 2
- £286,882
Year 3
What you get
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ Customer system
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ Step-by-step guides
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social media post designs
- ✓ Core Website SEO Structure
- ✓ Review Process
Optional extras
Base: Fruit Salad Gang £5,495
- Marketing Pro +£750
Expanded marketing strategy and launch plan.
- Company Setup +£350
Company formation support and launch administration.
- Ongoing Support +£95/month
Ongoing technical and operational support.
- Apps See the apps
Add specialist Factory software for the business. Explore the full app catalogue first.
- Customisation
Additional work beyond the standard Factory specification.
Apps included
Quote Builder
Create structured customer quotations from a configurable service list and approved pricing rules.
How it works
1
Chat
Tell us what you have in mind. We'll talk through what fits, what it costs and what's included before you commit to anything.
2
Agree
We send you a written order. You pay half to get started.
3
Shape your idea
Together we decide who your customers are, what you'll sell and how you'll price it. We agree that before any design work starts.
4
Build
We create your brand, plan, website and systems, and check each stage with you as we go.
5
Hand over
When everything's ready, you pay the other half and we give you all your files, logins and access.
This one was built on Online Retail. You can start from that Base and make your own version.