Digital
NeverNude
An online clothing catalogue, review and editorial brand that sits between content and commerce.
Built on Online Retail
What was added
- Clothing catalogue and editorial layer
- NeverNude brand identity
- Affiliate and review paths
Price £4,295
At a glance
- Type
- Ready-made business
- Business type
- Digital media and catalogue
- How it runs
- Remote
- Premises
- Not required
- Staff
- Not needed
- Revenue
- Mixed
- Typical customer
- Style-led shoppers who want edited recommendations rather than an infinite grid
- What you'll need to start
- £1,200–£4,500
- How easy it is to launch
- Moderate
- Room to grow
- High
- Location
- Online
What the business does
The operator publishes edited clothing coverage, reviews, outfits, catalogue entries, and monetises through affiliate retail, brand partnerships and optional owned drops. The product is the editorial system, not a generic blog.
How it makes money
- Content and catalogue published
- Reader discovers an item
- Clicks through to retail or partnership
- Commission or fee accrues
- Repeat publishing cycle
primary
Affiliate retail
Commission on referred clothing sales.
secondary
Brand partnerships
Paid reviews and features with disclosure.
additional
Owned drops
Occasional limited product where the brand supports it.
The numbers
These are our estimates to help you plan. They aren't a promise of what you'll earn.
Year 3 income, base case (estimate)
£81,664
Typical sale (estimate)
£12
Gross margin (estimate)
85%
Break-even point (estimate)
Defined by traffic quality, not order count
How much work it can handle
Solo publisher with a weekly content system
Chance of repeat income
Medium
Forecast at a glance
Media-commerce models depend on audience quality. Figures are illustrative of a content system with mixed affiliate and partnership income, not guaranteed traffic.
Year 3 income (estimate), base case: £81,664
Light blue shows income, grey shows costs and dark blue shows profit. Each point is one month, from month 1 to month 36. Year 3 income adds up months 25 to 36. The labels at month 36 are that month's income, costs and profit. The £ amounts are estimates to help you plan. They aren't a promise of what you'll earn. Where an estimate would be below zero, we show £0.
Income by year (estimate), base case
- £16,099
Year 1
- £36,260
Year 2
- £81,664
Year 3
What you get
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ Customer system
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ Step-by-step guides
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social media post designs
- ✓ Core Website SEO Structure
- ✓ Review Process
Optional extras
Base: NeverNude £4,295
- Marketing Pro +£750
Expanded marketing strategy and launch plan.
- Company Setup +£350
Company formation support and launch administration.
- Ongoing Support +£95/month
Ongoing technical and operational support.
- Apps See the apps
Add specialist Factory software for the business. Explore the full app catalogue first.
- Customisation
Additional work beyond the standard Factory specification.
Apps included
Business Knowledge Assistant
An assistant grounded in the operating documents, pricing and processes of a specific Factory business.
How it works
1
Chat
Tell us what you have in mind. We'll talk through what fits, what it costs and what's included before you commit to anything.
2
Agree
We send you a written order. You pay half to get started.
3
Shape your idea
Together we decide who your customers are, what you'll sell and how you'll price it. We agree that before any design work starts.
4
Build
We create your brand, plan, website and systems, and check each stage with you as we go.
5
Hand over
When everything's ready, you pay the other half and we give you all your files, logins and access.
This one was built on Online Retail. You can start from that Base and make your own version.