Digital
NeverNude
An online clothing catalogue, review and editorial brand that sits between content and commerce.
Built on Online Retail Base, added Clothing catalogue and editorial layer, NeverNude brand identity, Affiliate and review paths, created NeverNude.
Factory Price £4,295
Specification
- Listing
- Built business
- Business type
- Digital media and catalogue
- Operation
- Remote
- Premises
- Not required
- Staff
- None required
- Revenue
- Mixed
- Typical customer
- Style-led shoppers who want edited recommendations rather than an infinite grid
- Startup requirement
- £1,200–£4,500
- Launch complexity
- Medium
- Scalability
- High
- Location
- Online
What the business does
The operator publishes edited clothing coverage — reviews, outfits, catalogue entries — and monetises through affiliate retail, brand partnerships and optional owned drops. The product is the editorial system, not a generic blog.
How it makes money
- Content and catalogue published
- Reader discovers an item
- Clicks through to retail or partnership
- Commission or fee accrues
- Repeat publishing cycle
primary
Affiliate retail
Commission on referred clothing sales.
secondary
Brand partnerships
Paid reviews and features with disclosure.
additional
Owned drops
Occasional limited product where the brand supports it.
Commercial model
Factory modelling assumptions – not guaranteed performance.
Indicative average transaction
£12
Indicative gross margin
85%
Illustrative break-even
Defined by traffic quality, not order count
Operating capacity
Solo publisher with a weekly content system
Recurring revenue potential
Medium
Forecast preview
Media-commerce models depend on audience quality. Figures are illustrative of a content system with mixed affiliate and partnership income, not guaranteed traffic.
Cyan revenue · steel costs · navy operating profit. Month 1–36.
What you receive
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ CRM
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ SOP Pack
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social Templates
- ✓ Core Website SEO Structure
- ✓ Review Process
See the business
Catalogue and journal
Product-led editorial, not a generic blog template.
Available options
Base: NeverNude £4,295
- Marketing Pro +£750
- Lead Generation +£495
- Company Setup +£350
- Factory Support +£95/month
- Customisation
Attached apps
Business Knowledge Assistant
An assistant grounded in the operating documents, pricing and processes of a specific Factory business.
From Factory to launch
1
Choose a base
2
Customise additions and brand
3
Provide activation details
4
Business Factory configures your build
5
Review and approve
6
Launch
This business was built on Online Retail Base. Start from that base to create your own.