Base
Domestic Services
Cleaning, ironing, organising and home help.
Start from this Base, then make it yours with your own name, brand and any extras you want.
Price £3,495
At a glance
- Type
- Base
- Business type
- Domestic services foundation
- How it runs
- Solo
- Premises
- Not required
- Staff
- Optional
- Revenue
- Recurring
- Typical customer
- Operators building a named local home-service business
- What you'll need to start
- £800–£2,500
- How easy it is to launch
- Easy
- Room to grow
- Medium
- Location
- Local
Built from this Base
Businesses that started from this Base, then got their own brand and extras.
Premium Ironing BusinessBuilt on Domestic Services
What was added
- Collection-and-return ironing specialism
- Affluent household positioning
- Premium Ironing brand identity
Organised HomeBuilt on Domestic Services
What was added
- Organising project product (not pure cleaning)
- Maintenance retainer offer
- Organised Home brand identity
What the business does
Sells recurring domestic visits, quotes one-offs, and keeps the weekly round in your customer system.
How it makes money
- Enquiry
- Quote
- Book
- Visit
- Payment
- Repeat
primary
Recurring visits
Weekly or fortnightly rounds.
secondary
One-off deep cleans
Project jobs.
The numbers
These are our estimates to help you plan. They aren't a promise of what you'll earn.
Year 3 income, base case (estimate)
£165,837
Typical sale (estimate)
£55
Gross margin (estimate)
48%
Break-even point (estimate)
Month 2–4
How much work it can handle
Visit slots per week
Chance of repeat income
High
Forecast at a glance
Illustrative monthly trading for this base. Customise pricing, capacity and local demand before relying on the numbers.
Year 3 income (estimate), base case: £165,837
Light blue shows income, grey shows costs and dark blue shows profit. Each point is one month, from month 1 to month 36. Year 3 income adds up months 25 to 36. The labels at month 36 are that month's income, costs and profit. The £ amounts are estimates to help you plan. They aren't a promise of what you'll earn. Where an estimate would be below zero, we show £0.
Income by year (estimate), base case
- £45,879
Year 1
- £87,226
Year 2
- £165,837
Year 3
What you get
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ Customer system
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ Step-by-step guides
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social media post designs
- ✓ Core Website SEO Structure
- ✓ Review Process
Optional extras
Base: Domestic Services £3,495
- Marketing Pro +£750
Expanded marketing strategy and launch plan.
- Company Setup +£350
Company formation support and launch administration.
- Ongoing Support +£95/month
Ongoing technical and operational support.
- Apps See the apps
Add specialist Factory software for the business. Explore the full app catalogue first.
- Customisation
Additional work beyond the standard Factory specification.
How it works
1
Chat
Tell us what you have in mind. We'll talk through what fits, what it costs and what's included before you commit to anything.
2
Agree
We send you a written order. You pay half to get started.
3
Shape your idea
Together we decide who your customers are, what you'll sell and how you'll price it. We agree that before any design work starts.
4
Build
We create your brand, plan, website and systems, and check each stage with you as we go.
5
Hand over
When everything's ready, you pay the other half and we give you all your files, logins and access.
You're starting from a solid Base and making it your own.