Base business
Social Care Base
A foundation for regulated home-care operators: visit planning, recruitment rhythm, brand and CRM — ready to bespoke into a named care business.
Select this base, then customise the niche, brand and additions before production.
Factory Price £7,995
Specification
- Listing
- Base
- Business type
- Social care foundation
- Operation
- Small Team
- Premises
- Optional
- Staff
- Required
- Revenue
- Recurring
- Typical customer
- Operators preparing a regulated home-care launch who want the commercial pack before registration
- Startup requirement
- £8,000–£25,000
- Launch complexity
- High
- Scalability
- High
- Location
- Local
Built from this base
Businesses that started here, then added custom pieces and a finished brand.
- Two Trees Domiciliary Care
Built on Social Care Base, added Two Trees brand identity, Territory and recruitment framing, Family-facing care website content, created Two Trees Domiciliary Care.
What the business does
The base structures care packages, visit planning, carer onboarding and family communication. Brand, territory and local commissioning detail are added during bespoke. Registration and insurance stay with the operator.
How it makes money
- Referral or enquiry
- Assessment
- Care package agreed
- Visits scheduled
- Care delivered and recorded
- Invoice / contract renew
primary
Recurring care packages
Scheduled visits billed weekly or monthly.
secondary
Private top-ups
Additional hours beyond commissioned packages.
additional
Live-in or complex packages
Higher-intensity arrangements where licensed.
Commercial model
Factory modelling assumptions – not guaranteed performance.
Indicative average transaction
£420
Indicative gross margin
28%
Illustrative break-even
Depends on local rates and staffing mix
Operating capacity
Coordinator plus carers; capacity rises with recruitment
Recurring revenue potential
High
Forecast preview
Care forecasts are sensitive to registration timing and staffing. The preview is illustrative only and not a commissioning guarantee.
Cyan revenue · steel costs · navy operating profit. Month 1–36.
What you receive
Commercial
- ✓ Business Model
- ✓ Service Structure
- ✓ Pricing Model
- ✓ Customer Profiles
- ✓ Market Positioning
- ✓ Competitor Framework
Planning
- ✓ Business Plan
- ✓ Financial Forecast
- ✓ Startup Cost Model
- ✓ Break-Even Model
- ✓ Launch Plan
Brand
- ✓ Business Identity
- ✓ Logo
- ✓ Colour System
- ✓ Typography
- ✓ Brand Assets
Digital
- ✓ Website
- ✓ Domain Setup
- ✓ Business Email Structure
- ✓ Analytics
Sales
- ✓ CRM
- ✓ Enquiry Pipeline
- ✓ Quote Process
- ✓ Customer Onboarding
Operations
- ✓ SOP Pack
- ✓ Process Maps
- ✓ Customer Documents
- ✓ Quality Controls
Marketing
- ✓ Launch Marketing Framework
- ✓ Social Templates
- ✓ Core Website SEO Structure
- ✓ Review Process
See the business
Care enquiry site
Families understand packages and how to enquire.
Available options
Base: Social Care Base £7,995
- Marketing Pro +£750
- Lead Generation +£495
- Company Setup +£350
- Factory Support +£95/month
- Customisation
From Factory to launch
1
Choose a base
2
Customise additions and brand
3
Provide activation details
4
Business Factory configures your build
5
Review and approve
6
Launch
You are selecting a foundation to customise, not commissioning an undefined project.